Saturday, October 23, 2010

What Are We Searching For?

Google Trends

Before I review today's papers' most popular stories - here's a quick look at the Google Trends page. At this moment the hottest topic zapping across twitter and other online media in the US is taylor momsen - who I didn't know anything about until two seconds ago. She's a 17 year old actress - you can have the fun on your own of discovering why she's the hot topic online at the moment.

The most popular search in the US is the "wisconsin badgers football schedule 2010."

I started to peer into the search habits of some of the other nations that we examine here - Facebook is popular - but oddly and somewhat perversely, Australians are using Google to search the word "australia."

Top Books


The New York Time's has Earth (The Book) by Jon Stewart topping the hardcover nonfiction list. Yesterday Obama's Wars by Bob Woodward held first place. It's now in third.  Surprisingly, that was the most comforting metric I observed yesterday. You would hope that people are attending to the topic of how their nation's leaders are handling the forces that either lead us to peace or to more war.

I'm agnostic as to whether Woodward's book is the best way to attend to that topic - but in either case, it seems like that particular audience has reached its saturation point. What is the demographic reading the book on Obama's Wars? Perhaps another segment of the population will discover it out there - and drive it back to number one. Stay tuned...

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